Search Engine Optimization
SEO, or Search Engine Optimization, is the process of increasing visibility of your website or webpages on organic search results. And by a search engine, we mean Google because Google is THE search engine. Through effective SEO strategies, you can move your webpages up to the tippy top of a Google search, which is why SEO is one of the most common and effective forms of organic marketing.
Benefits of SEO
Now that we understand what SEO is, let’s talk about what makes it important. Essentially, effective SEO means that your brand will consistently appear at the top of search results of relevant Google searches. Why is that significant? Because 71 percent of all clicks on Google result listings occur on the very first page. To further illustrate our point, note that 68 percent of clicks occur within the first five results. That means, when it comes to Google, if you’re not first (or at least on the first page), you’re last.
People are not interested in poring over pages and pages of Google results. They scan the first couple links and start clicking. We can make sure that your brand is the one getting clicked.
Get Noticed Organically
Consumers who search for hemp products are often looking to buy, or they are looking to learn more about the brands, so they can decide which one to buy later. Either way, the benefit of appearing high in search results is obvious: getting more clicks means more traffic to the website, which means more people learning about your brand and eventually making a purchase. YAY, SEO!
This all sounds great. However, great things rarely come easily. SEO is a never-ending and difficult process. Fortunately, our team is willing to take on that task. They possess the knowledge and skills needed to help your business succeed. Our strategists will painstakingly go over the details and tirelessly update content as needed (this sounds exhausting, but they’re happy to do it). All their effort will pay off and you’ll reap the benefits of your brand’s growing visibility and sales.
Since consumers have shifted to researching and purchasing their products online, your brand needs to equip itself with a visually pleasing and easy-to-navigate website. Of course, having a wonderful website is largely inconsequential if no one is visiting it. That’s why SEO is so crucial to the success of your business. We at Bonnegran can help your SEO, and consequently, help your business.
Interested in SEO without the headache? Let us handle the hard work for you. Contact us today and we’ll make sure your business is poised for success.
